Skip to content

Dissertation Design

Colour Theory

  • by

Colour theory is a collection of guidelines created for designers to follow.  Colour helps communicate to the target audience by creating visually appealing colour schemes.   The Colour Wheel helps designers follow these guidelines.   There are three versions of the colour wheel.  One that contains just primary colours, another for secondary colours and the last for tertiary colours.   Primary:… Read More »Colour Theory

Dissertation Publication

  • by

‘How does brand identity effect the success of independent restaurants?’ My university dissertation investigates how brand identity can affect the success of independent restaurants.  It compares the marketing techniques of chain restaurants with the marketing techniques of independent restaurants.   I research the importance of brand identity for small restaurants and what the main focus… Read More »Dissertation Publication

What Makes a Good Business?

  • by

The corporate identity of your business plays a strong factor when it comes to success, as it is the face of your business. Having a unique and strong identity can form trust between the business and customers. Corporate identity can include: Branding Colour Typography Visuals Website Customers are less likely to be attracted to a… Read More »What Makes a Good Business?