The Brief Shake it Up is a non alcoholic cocktail brand that wanted their brand identity to reflect the burst of flavour you get from their drinks. Their brief stated that they want their cocktails to look as though they’ve come straight from the bar, so that is what we did. The brand is refreshing… Read More »Shake It Up
What is Colour? In physical terms, colour is what is emitted from an object when light reflects off it. In design, colour can be measured visually by the saturation, hue, value and chromaticity. A colour can evoke a specific reaction from a target audience. A colour scheme is a combination of colours used in a… Read More »Colour Psychology
A Good Boy is a dog food company that wanted a rebrand. They needed a new packaging design for their Christmas treats and dog food.
Colour Theory Explained: Colour theory is a collection of guidelines created for designers to follow. Colour helps communicate to the target audience by creating visually appealing colour schemes. Colour can evoke a specific emotion from the audience so it is very important to have a good understanding of colour. The Basics: The Colour Wheel: The Colour Wheel… Read More »Colour Theory
‘How does brand identity effect the success of independent restaurants?’ My university dissertation investigates how brand identity can affect the success of independent restaurants. It compares the marketing techniques of chain restaurants with the marketing techniques of independent restaurants. I research the importance of brand identity for small restaurants and what the main focus… Read More »Dissertation Publication
The corporate identity of your business plays a strong factor when it comes to success, as it is the face of your business. Having a unique and strong identity can form trust between the business and customers. Corporate identity can include: Branding Colour Typography Visuals Website Customers are less likely to be attracted to a… Read More »What Makes a Good Business?
