The Brief
Shake it Up is a non alcoholic cocktail brand that wanted their brand identity to reflect the burst of flavour you get from their drinks. Their brief stated that they want their cocktails to look as though they’ve come straight from the bar, so that is what we did.
The brand is refreshing and bold, something that would definitely catch the attention of customers when on the shelf in shops. We wanted to make it easy to know which can contains what cocktail without them being too different. This was done through illustrations of the various cocktail drinks available.
