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Colour Psychology

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What is Colour? In physical terms, colour is what is emitted from an object when light reflects off it. In design, colour can be measured visually by the saturation, hue, value and chromaticity. A colour can evoke a specific reaction from a target audience. A colour scheme is a combination of colours used in a… Read More »Colour Psychology

Colour Theory

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Colour Theory Explained: Colour theory is a collection of guidelines created for designers to follow.  Colour helps communicate to the target audience by creating visually appealing colour schemes.  Colour can evoke a specific emotion from the audience so it is very important to have a good understanding of colour. The Basics: The Colour Wheel: The Colour Wheel… Read More »Colour Theory