Gummy Glow Vitamins Gummy Glow is a project based on brand identity and packaging design for a vitamin company that is suitable for families. This packaging must be suitable for children as well as adults, as the brand wants their vitamins to be consumed by the whole family. This is the reason behind the fun… Read More »Gummy Glow
What is Brand Identity? The brand identity of a business is much more than just the logo, colour scheme and typography. It includes more in-depth aspects such as the mission statement, brand values, aims and the main idea of your business. The aim of a brand is to be memorable and stand out against competitors.… Read More »Why is Branding Important?
The Brief Shake it Up is a non alcoholic cocktail brand that wanted their brand identity to reflect the burst of flavour you get from their drinks. Their brief stated that they want their cocktails to look as though they’ve come straight from the bar, so that is what we did. The brand is refreshing… Read More »Shake It Up
What is Colour? In physical terms, colour is what is emitted from an object when light reflects off it. In design, colour can be measured visually by the saturation, hue, value and chromaticity. A colour can evoke a specific reaction from a target audience. A colour scheme is a combination of colours used in a… Read More »Colour Psychology
A Good Boy is a dog food company that wanted a rebrand. They needed a new packaging design for their Christmas treats and dog food.
KB Childcare Services came to CS Creative looking for a brand identity for a new business venture. Karen sent me a rough sketch of what she was after for her business. She stated she wanted a cartoon style, featuring three children and herself, her car and her pup. After studying the sketch Karen sent over,… Read More »KB’s Childcare Services