What is Brand Identity? The brand identity of a business is much more than just the logo, colour scheme and typography. It includes more in-depth aspects such as the mission statement, brand values, aims and the main idea of your business. The aim of a brand is to be memorable and stand out against competitors.… Read More »Why is Branding Important?
Graphic Design Explained: Graphic design is all around us, whether you notice it or not. From billboards to shop signs and posters on the side of buses to the logos you wear on your clothes, we are surrounded by design. The definition of graphic design is ‘the creation of visual content which communicates ideas and messages… Read More »What is Graphic Design?