Branding is the process of creating a unique identity for a business. It includes the company logo, mission statement and tone of voice, quality of products, customer services etc.
Brand identity is slightly different. Brand identity is more of the visual elements of the brand. It is the face of the brand. This includes brand name, brand logo, the graphics and images, colour scheme, typography, tone of voice, slogan or catchphrase, the product packaging and much more.
A Good Boy
Branding and packaging design for the dog food company, A Good Boy.
Shake It Up
Brand identity and packaging design for Shake It Up.
HP Beauty Training Academy
Brand identity for Hollie Price Beauty Training.
GLUGG.
Brand identity and packaging design created for the brand GLUGG.
Wish & Keep
Branding and packaging design for a handcrafted bauble business, Wish & Keep.
Goose Up
Brand identity and packaging design for Goose Up.