GLUGG. is an alcohol brand that features an explosion of taste, hence the fire used throughout the branding. The target audience for this drink is 18-30 year olds. The type of people who enjoy strong but fruity beverages. The drink features a high percentage of alcohol, which is why it is branded as ‘not for the weak, not for the week’. It is typically a weekend drink for folks who want to go to night clubs or parties.
GLUGG. has a sleek, tidy and professional brand image which will be represented throughout the packaging and branding of the business. The designs are kept minimal yet are effective.