‘How does brand identity effect the success of independent restaurants?’ My university dissertation investigates how brand identity can affect the success of independent restaurants. It compares the marketing techniques of chain restaurants with the marketing techniques of independent restaurants. I research the importance of brand identity for small restaurants and what the main focus… Read More »Dissertation Publication
The corporate identity of your business plays a strong factor when it comes to success, as it is the face of your business. Having a unique and strong identity can form trust between the business and customers. Corporate identity can include: Branding Colour Typography Visuals Website Customers are less likely to be attracted to a… Read More »What Makes a Good Business?