Hollie Price Beauty Training Academy Hollie came to CS Creative with an idea of what she wanted. Her chosen colour scheme was nude, black and gold. After our first few discussions, we decided the best colour choice would be a charcoal grey, champagne and nude.
Colour Theory Explained: Colour theory is a collection of guidelines created for designers to follow. Colour helps communicate to the target audience by creating visually appealing colour schemes. Colour can evoke a specific emotion from the audience so it is very important to have a good understanding of colour. The Basics: The Colour Wheel: The Colour Wheel… Read More »Colour Theory
Smooch is a sweet confectionary brand that aims their products at women. Gifts can be brought for partners, friends or crushes. It is an simple but effective way of telling that special someone you are thinking about them.
Graphic Design Explained: Graphic design is all around us, whether you notice it or not. From billboards to shop signs and posters on the side of buses to the logos you wear on your clothes, we are surrounded by design. The definition of graphic design is ‘the creation of visual content which communicates ideas and messages… Read More »What is Graphic Design?
Malthouse Engineering Editorial Malthouse Engineering set me a brief to design a book celebrating their 75th anniversary, specifically featured at the celebratory event at the Black Country Museum. The brief suggests that graphic and typographic communication plays an essential role in communicating that Malthouse is 75 and still alive, celebrating the manufacturing industry and production.… Read More »Malthouse Engineering Co
GLUGG. is an alcohol brand that features an explosion of taste, hence the fire used throughout the branding. The target audience for this drink is 18-30 year olds. The type of people who enjoy strong but fruity beverages. The drink features a high percentage of alcohol, which is why it is branded as ‘not for… Read More »GLUGG.
‘How does brand identity effect the success of independent restaurants?’ My university dissertation investigates how brand identity can affect the success of independent restaurants. It compares the marketing techniques of chain restaurants with the marketing techniques of independent restaurants. I research the importance of brand identity for small restaurants and what the main focus… Read More »Dissertation Publication
The corporate identity of your business plays a strong factor when it comes to success, as it is the face of your business. Having a unique and strong identity can form trust between the business and customers. Corporate identity can include: Customers are less likely to be attracted to a business if their corporate identity… Read More »What Makes a Good Business?